HSBC’s TV ads for their Premier service feature a heart-warming narrative cantered on a young boy named Chung. The story follows his aspirations as he dreams of becoming a kung fu fighter, but ultimately, he pursues a career as a doctor. The second part of the campaign continues the theme of dreams, showcasing Chung’s evolution into an engineer who once fantasized about being a princess.
The music in the HSBC Premier Adverts
Song: Curlews
Artist: Grasscut (Andrew Phillips and Marcus O’Dair)
Album: 1st (released under the label Ninja Tune)
Released: 2010
The music that accompanies these adverts is titled Curlews, composed by the duo Grasscut, which consists of Andrew Phillips and Marcus O’Dair. This track complements the emotional and aspirational themes of the ads beautifully, enhancing the storytelling.