In the 2016 EDF Energy advert titled “Show Him Your Bill,” EDF’s mascot Zingy, a quirky orange blob character, playfully encourages customers to share their energy bills to discover potential savings with EDF Energy. Zingy’s animated, upbeat demeanour adds a touch of light-heartedness to the energy-saving message. The campaign’s tagline, “Show him your bill,” highlights EDF’s focus on affordability and customer engagement, inviting people to examine their bills for personalized energy-saving insights.
The Music in the EDF “Show him your bill” Advert
Song: I Feel Love
Artist: Donna Summer
Released: 1977
The advert’s soundtrack, Donna Summer’s iconic 1977 hit “I Feel Love,” injects an energetic, nostalgic vibe. Known for its pulsating beat and Summer’s sultry vocals, the song is a classic of the disco era, with its electronic production shaping it as a pioneer of dance music. Produced by Giorgio Moroder, “I Feel Love” broke new ground with its entirely synthesized sound, something rare for its time. This choice of music not only enhances the ad’s appeal but also resonates with the theme of innovation in energy services, bridging a connection between EDF’s modern approach and the groundbreaking nature of the song itself.
This advert’s combination of Zingy’s charm and Summer’s unforgettable track helped EDF create a memorable campaign, reinforcing the brand’s commitment to making energy savings accessible and enjoyable for its customers.
Listen to the full track on this YouTube music video: