Music Track: Best Friend
Music Artist: Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno
Apple showcases their revolutionary new iPhone X smartphone with this colourful advert. The move to using an ‘X’ in the model name is no mistake being the 10th anniversary since the first iPhone was launched.
The fast paced ad reveals a whole host of new exciting features such as a new launching method (no home button), wireless charging, A11 bionic chip, Apple’s new face recognition technology, Face ID and ‘Animoji’, a fun new way to personalise your emoji’s with your facial expression.
The commercial goes on to introduce portrait selfies and augmented reality. The sound track in the advert is Best Friend by New York duo Sofi Tukker (Sophie Hawley-Weld and Tucker Halpern) Featuring Australian DJ NERVO & The Knocks & Alisa Ueno.
Apple consumers had to wait a little longer for the iPhone X which became available for pre-order on October 27 and available for purchase on November 3, 2017
