ASDA has launched a spooky advert titled “Home For All Things Haunted” to promote its range of Halloween products for October 31st. The commercial begins with a group of young girls preparing for Halloween. As they descend the stairs, their parents join them, also dressed in Halloween costumes. Suddenly, they all appear to become possessed as a catchy tune kicks in, leading to a lively celebration of Halloween spirit. The ad also highlights a fun augmented reality feature accessible via the Shazam app, allowing users to engage with the commercial through their mobile devices and experience augmented singing.
The music in the ASDA 2017 Halloween advert
Music: Word Up!
Artist : Cameo
Released: 1986
The upbeat track featured in ASDA’s 2017 Halloween advert is “Word Up!” by the American funk group Cameo. This iconic song was released in 1986 as part of the album of the same name. Known for its catchy chorus and funky rhythm, “Word Up!” became a significant hit, reaching high positions on various music charts. The song has remained popular over the years and continues to resonate in popular culture, making it an excellent choice for a festive Halloween ad.