Sainsbury’s brings an eerie touch to its Halloween campaign with the 2018 black-and-white advert titled “Mwahahahaha!” This short yet memorable commercial leans into a classic horror feel, occasionally breaking into color to highlight Halloween costumes, adding a fun contrast to the spooky atmosphere. The ad emphasizes Sainsbury’s wide range of Halloween costumes and accessories, bringing a playful twist to the season’s festivities.
The Music in the Sainsbury’s 2017 Halloween Advert
Song: Lord Rockingham Meets the Monster
Artist: Lord Rockingham’s XI
Released: 1958
The track featured in this Sainsbury’s Halloween advert is “Lord Rockingham Meets the Monster” by the British instrumental group Lord Rockingham’s XI. This group, led by bandleader and producer Harry Robinson, was famous for its distinctive rock ‘n’ roll and pop instrumentals. Their best-known song, “Hoots Mon,” topped the UK Singles Chart in 1958, showcasing the band’s unique style. Lord Rockingham Meets the Monster carries a classic ‘60s vibe, making it a fitting choice for the ad’s retro horror theme. The track can be downloaded from music platforms like iTunes and Amazon, allowing viewers to bring a bit of that Halloween spirit home.