THINK! – Pink Kittens

Music Track: Windowlicker

Music Artist: Aphex Twin


The Department of Transport’s road safety organisation THINK! have launched a TV advertising campaign entitled ‘Pink Kittens’. The advert filmed in south London with the help of some conspicuous pink kittens illustrates how a driver moving at 30 miles per hour can fail to see 100 feet of road while looking at a phone for 2.3 seconds. The music in the advert is the 1999 track Windowlicker by electronic music artist Richard D. James (known as Aphex Twin). The track features James’ voice modulated on computer, mixed with breakbeat snare rushes, drum samples, and mixed choir-like singing.