Marks & Spencer’s Christmas 2017 advert features a charming Paddington Bear theme, coinciding with the release of the movie Paddington 2. The narrative unfolds on Christmas Eve as Paddington is awakened by a mysterious man in red who doesn’t quite fit the traditional Santa Claus image. This whimsical story emphasizes themes of kindness and generosity, resonating well with the festive spirit.
The music in the 2017 M&S Advert
The music for the advert was specially commissioned from London-based composer Alex Baranowski, recorded at the iconic Abbey Road Studios. The original score adds a heart-warming touch to the advert, enhancing its emotional appeal.