George at Asda launched this vibrant summer campaign to spotlight their 2018 clothing line, including standout pieces like “Mexican Brights” and bold swimwear designs, as described on their YouTube channel. With an emphasis on lively colours and eye-catching patterns, the ad exudes a playful summer vibe that complements the warm season’s adventurous style.
The music in the George Summer Collection 2018 advert
Music: Do My Thing (Feat. Janelle Monáe)
Artist: Estelle
Released: 2012
The soundtrack is Do My Thing by Estelle, featuring Janelle Monáe. This upbeat 2012 track from Estelle’s album All of Me perfectly complements the ad’s message of bold self-expression. The energetic song, driven by empowering lyrics and a rhythmic beat, sets a carefree and confident tone, underscoring George’s commitment to encouraging unique style choices for summer.