In a TV first, erectile dysfunction brand Viagra promote their Connect product on TV. The ad features music by Steve Harley. Viagra became declassified becoming available in pharmacies over the counter in March. The ad features a middle aged couple waking up in the morning smiling to each other. The man gets up and dances around his house.
The music in the advert
Music: Come Up And See Me | Artist: Steve Harley
The music in the ad is the 1975 hit Come Up And See Me by English singer-songwriter Steve Harley. Was this a risky piece of music to select for the ad? Could they have been more risky? What do you think about the ad? Comments below….
