In their Autumn/Winter 2018 campaign, George at Asda presents a collection full of bold and vibrant colours to celebrate the season’s fashion. This lively and confident ad showcases outfits perfect for colder months, aligning with the campaign’s energetic and spirited tone. The advert focuses on showcasing eye-catching apparel with a rich palette, inviting customers to express themselves through George’s Autumn/Winter line.
The music in the George At Asda 2018 advert
Music: Do My Thing (Feat. Janelle Monáe)
Artist: Estelle
Released: 2012
Accompanying the ad is the upbeat 2012 track Do My Thing, performed by British singer-songwriter Estelle, featuring American artist Janelle Monáe. Known for its empowering lyrics and energetic rhythm, the song highlights the ad’s theme of confidence and individuality. Estelle’s collaboration with Monáe on Do My Thing blends elements of pop and soul, making it a perfect anthem for self-expression.
Listen to the full track on this YouTube music video: