Sainsbury’s – Halloween 2018


In Sainsbury’s 2018 Halloween advert, things take an entertainingly strange turn with a quirky, singing pumpkin head introducing viewers to the superstore’s Halloween collection. The ad creatively highlights a range of seasonal products, from costumes and masks to Halloween decorations and pumpkins, ensuring shoppers can find everything they need for a spooky celebration.

From costumes to masks, ornaments and of course pumpkins. The superstore has everything spooky to offer this Halloween.

The music in the Sainsbury’s 2018 Halloween advert

Music: Round The Twist | Artist: Theme Tune

The ad’s soundtrack, “Round The Twist,” is the theme song from the beloved Australian children’s TV show of the same name, which aired between 1989 and 2001. The show’s fantastical storyline and catchy theme tune made it a favourite among viewers. Despite airing over an impressive span of 11 years, the show produced only four seasons, with each season separated by several years. This nostalgic song can still be found on various children’s music albums, adding a fun and familiar touch to Sainsbury’s Halloween ad.