This new advert titled Sleep Is Everything by Pampers was released in November 2019 and features a song by Ryan O’Neal (Sleeping At Last).
The commercial is filmed in the maternity ward of Southampton’s Princess Ann Hospital and highlights how Pampers are donating their smallest fit nappies to premature babies in the UK. Featuring eight real premature babies, the ad tells us that “When you’re this small, sleep is everything”. The popular nappy brand is using the hashtag #PampersForPreemies for this campaign.
The music in the advert
Music: Lullaby | Artist : Sleeping At Last
The music in the Pampers 2019 Sleep Is Everything advert is a song called “Lullaby” recorded by American musical project ‘Sleeping at Last’. The project is led by singer-songwriter and multi-instrumentalist Ryan O’Neal. The track released in 2017 features the lyrics “Goodnight, goodnight. Sweet dreams for now. Drift off to sleep on your pillow of clouds”. It is available for download on iTunes and Amazon Music.