Haven – The Beach Boy

Haven’s new TV advert, titled The Beach Boy, showcases a whimsical story centered around a young boy donning a blue cape as he joyfully rides a horse-drawn chariot along the coast. As holidaymakers watch in awe, the ad cleverly reveals that this enchanting scene is merely a product of the boy’s imagination, transitioning to him running down the beach with his dog. This imaginative portrayal not only captures the essence of childhood adventure but also highlights Haven’s partnership with Team GB, promoting active and fun family holidays.


Alternative 30-second version of the video

The music in the Haven Beach Boy advert

Song: Swords of a Thousand Men
Artist : Tenpole Tudor
Released: 1981

The music featured in the advert is Swords of a Thousand Men, a 1981 track by the British punk band Tenpole Tudor. Written by Eddie Tenpole, the song reached number 6 on the UK Singles Chart and remained on the chart for an impressive ten weeks. Its energetic and catchy sound complements the playful spirit of the commercial.