Barclaycard’s latest 2024 advert, “Make Money Work for You,” encourages viewers to make smart financial choices with the help of Barclaycard’s promotional offer: 0% interest on purchases for up to 21 months. The commercial emphasizes that while “what you buy is your business, helping you pay less interest is ours.” This lighthearted, 30-second spot follows a groom who’s gone the extra mile to impress his bride and guests on their wedding day. Viewers get a glimpse of some quirky, lavish purchases he’s made in the hopes of creating an unforgettable celebration.
The music plays a key role in adding to the charm and humor of this Barclaycard ad.
The music in the Barclaycard wedding advert
Song: Africa
Artist: Toto
Album: Toto IV
Released: 1982
The tune featured in this Barclaycard advert is none other than the iconic track “Africa” by the American rock band Toto. Released in 1982 as part of their album Toto IV, this song has become a timeless classic. Known for its catchy melody, complex harmonies, and rhythmic percussion, “Africa” quickly rose up the charts upon its release, reaching number 3 on the UK Singles Chart and becoming a number 1 hit on the US Billboard Hot 100. Its infectious beat and soaring chorus make it one of the most beloved songs of the ‘80s, continuing to resonate with fans around the world even decades later.
In the advert, the groom delivers his own enthusiastic, albeit somewhat off-key, rendition of the song, adding a playful twist to Toto’s original recording. This cover version cleverly underscores his grand efforts to make the day memorable, capturing the lighthearted spirit of the commercial. Toto’s “Africa” not only provides a catchy soundtrack but also serves as a nostalgic reminder of how music can elevate a moment, making it more engaging and memorable for viewers.