This new advert by BT titled “Hope United” is a new multimillion-pound campaign fronted by a team of 20 female and male footballers speaking about the combat against online hate.
The football stars say “Hate has no place on the pitch, on my timeline, in my life” and “enough is enough”. This campaign has been purposely launched in the lead-up to the UEFA European Championships.
The advert video include players Marcus Rashford, Gareth Bale, Lucy Bronze, Andy Robertson, Jordan Henderson, Ethan Ampadu, Rebecca Sellar and Demi Stokes. The 20-strong squad will be managed by Rio Ferdinand and Karen Carney.
The players talk about their experiences of being on the receiving end of online abuse, appearing in BT “Tech tips” content – a free resource to educate people how to avoid and deal with online hate.
A 90-second film featuring all the squad members will premiere on BT Sport during the Uefa Europa League Final on Wednesday 26 May.
The music in the BT “Hope United” advert
Music: TBC | Artist : TBC
The electro music in the BT Hope United advert is currently unidentified. We will update this page as soon as any more information becomes available.
