In its latest advert, Citroën introduces the ë-C3, a 100% electric compact SUV designed to bring the benefits of electric vehicles to a broader audience. With the tagline “Electric is no longer for the elite,” Citroën emphasizes the affordability and accessibility of this model, challenging the perception that electric vehicles are a luxury reserved only for a few. Now available in the UK, the ë-C3 is promoted as “100% Electric. Compact. Affordable,” with pricing for the Plus model starting at £21,990 as of September 2024, making it one of the most competitively priced EVs in its category.
The music in the advert captures the energy and rebellious spirit of Citroën’s message.
The music in the Citroën ë-C3 Advert
Song: Suffragette City
Artist: David Bowie
Released: 1972
The Citroën ë-C3 advert features Suffragette City, a high-energy rock track by the legendary David Bowie. Originally released in 1972 as part of Bowie’s critically acclaimed album The Rise and Fall of Ziggy Stardust and the Spiders from Mars, the song was also the B-side to his hit single Starman, which reached number 10 on the UK charts. Known for its driving beat, edgy guitar riffs, and Bowie’s powerful vocals, Suffragette City became an anthem of rebellion and freedom, embodying the vibrant spirit of the early ‘70s glam rock scene.
In the context of the Citroën advert, Suffragette City injects a sense of excitement and urgency, perfectly aligning with the brand’s mission to break down barriers to electric vehicle ownership. Bowie’s energetic track, with its bold lyrics and fast tempo, reinforces Citroën’s message that electric vehicles are not just for the elite but are now accessible to everyone. The track’s dynamic and rebellious tone complements the ad’s visuals, showcasing the ë-C3 navigating urban landscapes with ease and style, appealing to drivers looking for an affordable way to experience the future of driving.
By featuring a track like Suffragette City, Citroën connects with viewers on a deeper level, tapping into the cultural legacy of David Bowie, who remains a symbol of individualism and innovation. This classic rock anthem underscores Citroën’s forward-thinking approach and their dedication to making electric vehicles an accessible option for all. Just as Bowie’s music pushed boundaries, Citroën’s ë-C3 aims to redefine what it means to drive electric—proving that going green can be as stylish, fun, and attainable as ever.
You can listen to the remastered version of Suffragette City in this YouTube video: