The 2024 ad campaign for Cow & Gate Follow-on Milk, titled “Here Comes Happy,” brings viewers a delightful and energetic glimpse of happy, healthy babies eagerly anticipating their next meal. Designed to promote the brand’s Follow-on Milk, the 30-second commercial highlights Cow & Gate’s commitment to providing essential nutrients for growing little ones. With playful, joyful scenes of babies excitedly reaching out for their milk, the advert captures the spirit of nourishment and happiness that Cow & Gate aims to bring to parents and their children.
The upbeat music choice enhances the ad’s lively tone, making it a memorable and feel-good experience for viewers.
The music in the Cow & Gate Follow-on Milk Advert
Song: I See You Baby
Artist: Groove Armada
Album: Vertigo
Released: 1999
The soundtrack for this Cow & Gate advert is the catchy dance track I See You Baby by Groove Armada, the British electronic music duo comprised of Andy Cato and Tom Findlay. Released in 1999 on their critically acclaimed album Vertigo, the song features a rhythmic beat and infectious bassline that perfectly match the playful energy of the advert. Known for its catchy refrain, “I see you baby, shakin’ that ass,” this track brings a sense of fun and vibrancy to the Cow & Gate campaign, reflecting the happiness of babies enjoying their milk.
While the original song became a club favorite and reached number 17 on the UK singles chart, it has also become popular in advertising, notably featuring in a campaign for the Renault Megane. For this Cow & Gate commercial, the track’s infectious beat and repetitive, lively rhythm are cleverly paired with visuals of adorable, bouncing babies. The song’s upbeat tempo creates a lively atmosphere, emphasizing the joy and excitement that Cow & Gate Follow-on Milk brings to little ones and their parents alike.
In addition to his music career, fans of Amazon Prime’s Clarkson’s Farm may recognize Andy Cato from his recent appearances in season 3, where he showcases non-intrusive farming techniques. This connection highlights the versatility of Cato’s career, from producing energetic dance music to promoting sustainable farming practices—adding a fun tidbit for fans who follow his work.
Cow & Gate’s choice of I See You Baby for this campaign emphasizes the excitement of mealtime, bringing a light-hearted, cheerful vibe that mirrors the boundless energy of young children. The song’s celebratory tone aligns with the advert’s message: Cow & Gate Follow-on Milk is all about happy, healthy babies and the joy that good nutrition brings to growing families. This playful pairing of music and visuals makes the ad not only memorable but also a reflection of the joy Cow & Gate aims to share with parents on their journey through early childhood.