DFS has unveiled its vibrant Winter Sale Time ad campaign for the 2024–2025 season, encouraging customers to “Let your bum find its thing at DFS.” The fun-filled commercial features a range of characters—people, animals, animated figures, and even aliens—joyfully shaking their booties to mark the occasion.
The 30-second ad that was released in December 2024, tells us that “It’s that time of year again” encouraging viewers to take advantage of the winter sales so your all set for sitting in comfort in 2025.
The music in the DFS Winter Sale Advert – Shake Your Booty
Song: (Shake, Shake, Shake) Shake Your Booty (remix)
Artist: KC & The Sunshine Band
Album: Part 3
Released: 1976
The ad is set to a remixed version of KC & The Sunshine Band’s disco classic “(Shake, Shake, Shake) Shake Your Booty”. Originally released in 1976 as part of the album Part 3, this track was a massive hit, topping the US Billboard Hot 100 and reaching number 22 on the UK Singles Chart. The remix used in the ad gives a fresh, contemporary feel while retaining the song’s infectious groove, perfectly matching the upbeat vibe of the campaign.