In their latest 2024 campaign, eBay UK encourages viewers to “see things differently” with the message that it’s now free to sell on their platform. Titled “Things. People. Love.,” the commercial highlights the simplicity and ease of using the eBay app to sell items without fees, appealing to those who are ready to part with belongings that no longer suit their lifestyle. The ad follows a young couple moving in together, only to discover that some of each other’s cherished items don’t quite match their shared space. Instead of letting go completely, they find a new home for these items through eBay, turning transitions into opportunities for others to enjoy the things they once loved.
The soundtrack is an iconic instrumental that adds a sense of rhythm and familiarity, setting the tone for this lighthearted look at moving forward and making the most of life’s changes.
The music in the eBay ‘See Things Differently’ Advert
Song: The Next Episode
Artist: Dr. Dre
Album: 2001
Released: 2000
The music accompanying this eBay advert is the instrumental of The Next Episode, a classic track by Dr. Dre featuring hip-hop legends Snoop Dogg, Kurupt, and Nate Dogg. Released in 2000 as the third single from Dr. Dre’s second album, 2001, the track is instantly recognizable for its catchy beat and smooth rhythm, which perfectly complement the ad’s narrative. The track quickly became a staple in hip-hop culture and reached number 3 on the UK singles chart, making it one of Dr. Dre’s most popular hits internationally.
With its laid-back yet iconic groove, the instrumental sections of The Next Episode provide a sense of cool confidence as the young couple in the advert navigate the merging of their lives and belongings. The track’s rhythm emphasizes the ease and convenience of listing items on eBay, suggesting that letting go can be as satisfying as holding onto something new. The familiar beat adds a nostalgic element, reminding viewers of the enduring appeal of hip-hop and the ways that beloved items—like old records, furniture, or clothing—can hold memories worth passing on.
By choosing The Next Episode for the soundtrack, eBay taps into the track’s widespread recognition and appeal, creating an ad that resonates with viewers who appreciate both the ease of online selling and the thrill of a new chapter. The iconic tune, with its smooth beats and memorable rhythm, underscores the message that selling on eBay is not only easy and free, but also a fun way to let go of the past while giving someone else a chance to enjoy it.
The choice of this instrumental highlights eBay’s position as a platform for things that people love—a place where items with stories and significance can be passed on and appreciated by new owners. With The Next Episode playing in the background, the ad suggests that selling on eBay is more than just a transaction; it’s a way to connect people with the things that bring them joy, all while making space for the next phase of life.
Watch the official YouTube music video here: