EE’s latest 2024 advert, titled Clocking Off, uses a striking contrast between the dullness of work life and the vibrancy of home life to showcase the powerful benefits of their WiFi 7 technology. In this 2-minute spot, the ad paints a stark, monochromatic picture of a repetitive, regimented work environment. Workers move mechanically, echoing a sense of monotony and rigidity that dominates their day-to-day lives. The black-and-white imagery, paired with rigid movements, conveys a sense of being stuck in the grind of office life, devoid of creativity and freedom.
However, this dull routine is shattered the moment the workers arrive home, where the world explodes into full color, and the transformation is striking. The ad emphasizes the contrast between the burdens of the workplace and the liberation and relaxation people feel at home, particularly when they have access to seamless, high-performance internet technology. This visual transition aligns perfectly with EE’s message that their WiFi 7 technology brings a better, more connected home life. It’s a celebration of how fast, reliable internet can turn the home into a place of comfort, creativity, and entertainment.
Whether it’s streaming movies, gaming, or connecting with loved ones, EE’s WiFi 7 promises a home experience where everything runs smoothly, making life more enjoyable after the demands of the workday. The advertisement subtly suggests that with WiFi 7, home is not just a place to unwind—it’s where users can truly immerse themselves in the things they love, powered by EE’s cutting-edge technology.
The music in the EE WiFi 7 Advert
Song: Left To My Own Devices
Artist: Pet Shop Boys
Album: Introspective
Released: 1988
The song featured in the EE WiFi 7 advert is Left To My Own Devices, recorded by the iconic English synth-pop duo Pet Shop Boys. Released in 1988 as part of their third studio album Introspective, the track encapsulates the feeling of escaping the monotony of routine life and finding freedom in one’s own space.
With its energetic tempo and introspective lyrics, Left To My Own Devices climbed to number 4 on the UK singles chart and remains one of the Pet Shop Boys’ most memorable tracks.