Titled “Gail Force,” Tesco’s fashion brand F&F has launched a striking new TV ad campaign for Autumn & Winter 2024. This visually engaging advert not only showcases the brand’s latest women’s clothing collection but also captures the essence of resilience in the face of the elements.
In this captivating 30-second spot, a young woman confidently steps out of a bustling office, braving a fierce wind while wearing a vibrant red sweater paired with a stylish long black coat. The combination of bold fashion choices against a stormy backdrop serves to highlight F&F’s commitment to providing stylish and practical clothing for the changing seasons.
The Music in the F&F Advert AW24 – There’s a Storm a Comin’
Song: There’s a Storm a Comin’
Artist: Richard Hawley
Album: Brighton Rock – Soundtrack
Released: 2010
The evocative soundtrack accompanying the F&F advert is a track titled “There’s a Storm a Comin’” by the acclaimed English singer-songwriter and guitarist Richard Hawley. Despite its contemporary release in 2010, the song’s rich instrumentation and soulful melodies evoke the spirit of classic American country music. Hawley, a Mercury Prize and Brit Award nominee, is known for his deep, resonant voice and poignant storytelling, which adds depth to the visual narrative of the advert.
Richard Hawley has garnered a reputation for his captivating sound, often blending elements of rock, folk, and pop to create music that resonates with a wide audience. His work is characterized by lush arrangements and emotional lyricism, making him a notable figure in the British music scene.