Freemans’ Autumn/Winter 2024 advert stars British singer and radio DJ Sophie Ellis-Bextor, accompanied by “The Style Squad,” in a chic, vibrant campaign. The ad begins with Sophie stepping out of a lift and meeting up with The Style Squad for a daytime outing, showcasing an elegant range of dresses and jackets from the new collection.
Later, they reunite for an evening event, dressed in glamorous, party-ready outfits that highlight Freemans’ versatile seasonal collection. This campaign, set to energetic music, reflects a fashionable transition from day to night, emphasising stylish options for every occasion in the autumn and winter seasons.
The Music in the Freemans Advert
Song: Freedom of the Night
Artist: Sophie Ellis-Bextor
Released: 2024
“Freedom of the Night,” performed by Ellis-Bextor, was released in October 2024 and reflects her iconic disco-pop style. This new track is not part of an album yet but resonates with fans for its upbeat, seasonal energy, aligning perfectly with the festive tone of the advert.