Giorgio Armani promotes its intense Eau de Parfum Si Passione in this new red-themed “What makes your heart beat?”. commercial. Let’s take a look at the ad campaign film along with all the cast and soundtrack details.
Who is the Eau de Parfum Si Passione advert model?
The woman with red hair starring in this 2024 Eau de Parfum Si Passione commercial is 22-year-old American actress Sadie Sink who we see wearing a black trouser suit-style outfit with jacket. Sadie is best known for her role as Max Mayfield on the popular Netflix series Stranger Things. Born on April 16, 2002, in Brenham, Texas, Sink has been active in the entertainment industry from a young age.
The music in the Giorgio Armani Si Passione
Song: With Every Heartbeat (remix)
Artist: Kleerup, Robyn
Released: 2007
The captivating music featured in the Giorgio Armani Si Passione fragrance commercial is the iconic song “With Every Heartbeat”, originally produced by Swedish record producer Kleerup with powerful and emotive vocals by Swedish pop sensation Robyn. Released in 2007, this track became an international hit, known for its hauntingly beautiful melody and heartfelt lyrics, embodying themes of love, heartbreak, and resilience.
In this particular Armani ad, however, “With Every Heartbeat” has been reimagined with a fresh remix by the acclaimed French artist Woodkid. Known for his cinematic soundscapes and intricate production style, Woodkid brings a new dimension to the track, adding lush orchestration and a rich, atmospheric depth that perfectly complements the passionate and bold spirit of the Si Passione fragrance.
This remix infuses the song with an added intensity, enhancing the emotional impact and pairing beautifully with the visual elegance of the commercial. The original version of With Every Heartbeat was released in 2007 and became a number 1 hit on the UK singles chart and you can watch the track’s official music video here: