Inspired by its iconic ‘Dancing Man’ ad from the 1990s, Guinness has released a 2024 commercial titled ‘Dancing Can’ to promote its Nitrosurge device. The ad cleverly modernizes the original theme, this time showing a Nitrosurge device attaching to a Guinness can, elegantly highlighting the brand’s signature two-part pour for the ideal pint.
The music in the Guinness Nitrosurge “Dancing Can” Advert (2024)
Song: Guaglione
Artist: Perez Prado
Released: 1994
The music in the ad is Perez Prado’s lively 1994 rendition of “Guaglione,” famously used in the original campaign. Prado’s version brings a nostalgic and rhythmic backdrop to the ad, linking the product to Guinness’s rich heritage and unique pour ritual.
The original campaign enjoyed great success having been often considered one of the best TV ads of the 90’s.
The 1995 ad, known as “The Dancing Man,” quickly became iconic, featuring a man exuberantly dancing to the Latin jazz track “Guaglione” by Perez Prado. It was crafted to captivate audiences and bring out the joy of enjoying a pint, effectively embodying the Guinness brand’s ethos of celebration and quality. The ad was particularly striking for its unique, highly stylized approach and choreography that captured the spirit of the Guinness drinking experience, leading it to become memorable and widely referenced in pop culture.
This ad was part of Guinness’ strategic pivot in the 1990s, which sought to appeal to a younger demographic while still celebrating its traditional values. The campaign achieved great success, with its refreshing, lively tone helping to reinforce Guinness’ brand presence worldwide and contributing significantly to its cultural resonance in the UK and beyond. The ad’s significance has endured over time, which inspired Guinness to create this new version
Here’s a YouTube video of the infamous original advert: