IKEA’s latest 2024 advert, titled Wake Up, It’s Time To Sleep, highlights the brand’s wide selection of beds and bedding, designed to offer comfort, quality, and style. The commercial emphasizes the importance of a good night’s sleep and encourages viewers to create a cozy sanctuary where they can recharge. Known for its affordable and stylish furniture, IKEA once again reinforces its commitment to helping people make their homes a haven, especially when it comes to the essential routine of sleep.
The music featured in the advert enhances the calming, inviting atmosphere of IKEA’s message on rest and relaxation.
The music in the IKEA ‘Wake Up, it’s time to sleep’ advert
Song: I Feel It
Artist: Hannes
Album: When The City Sleeps
Released: 2021
The soundtrack to this IKEA advert is I Feel It, a soulful and soothing track by Swedish singer-songwriter Hannes. Released in 2021 on the album When The City Sleeps, the song perfectly captures the introspective, mellow vibe that IKEA aims to evoke with its bedroom range. Known for his emotive vocals and laid-back sound, Hannes brings a sense of calm and tranquility to the advert, aligning with IKEA’s focus on helping people improve their sleep quality and create restful spaces.
In the advert, I Feel It serves as the ideal musical backdrop, with its gentle melody and reflective lyrics creating a relaxing atmosphere that resonates with the ad’s themes of comfort and rejuvenation. The song’s soft rhythm and Hannes’s soothing voice mirror the simplicity and elegance of IKEA’s bed and bedware offerings, reminding viewers of the importance of slowing down and prioritizing rest. The choice of this track reinforces IKEA’s goal of inspiring people to transform their bedrooms into places where they can truly unwind and experience better sleep.
For now we have shared the Australian version of this advert while the UK audience awaits the release on the company’s British YouTube channel. Regardless of location, the campaign and its music strike a universal chord, encouraging people to embrace the peaceful moments that a well-designed bedroom can provide. By featuring I Feel It, IKEA connects with viewers who seek more than just functional furniture—they want to create spaces that nurture their well-being and help them feel at home.