British biscuit brand Jammie Dodgers brings the fun with their latest 2024 TV ad campaign, titled “Jam Packed With Mischief.” The advert captures the playful spirit of the brand, as kids and adults alike get up to some water-based shenanigans. In the 30-second clip, two girls enjoy a pack of Jammie Dodgers before grabbing water pistols and soaking their unsuspecting family members in the back garden, turning a quiet afternoon into a lively water fight. The ad embodies the mischievous nature of Jammie Dodgers, encouraging viewers to embrace moments of spontaneous fun.
The music choice amplifies the energy, bringing an upbeat, mischievous tone to the scenes.
The music in the Jammie Dodgers advert
Song: Block Rockin’ Beats
Artist: The Chemical Brothers
Album: Dig Your Own Hole
Released: 1997
The soundtrack to this Jammie Dodgers advert is Block Rockin’ Beats, a high-energy track by English electronic duo The Chemical Brothers. Released in 1997 as part of their second studio album, Dig Your Own Hole, the song became a defining anthem of the big beat era, blending pulsing basslines with infectious beats. With its bold, rebellious tone and infectious rhythm, Block Rockin’ Beats quickly climbed the charts, reaching number 1 on the UK Singles Chart and solidifying The Chemical Brothers’ status as pioneers in the electronic music scene.
In the Jammie Dodgers advert, Block Rockin’ Beats adds an exhilarating edge to the fun-filled water fight, capturing the playful spirit of the brand. The song’s catchy hook, “Back with another one of those block-rockin’ beats,” echoes the carefree, action-packed vibe of the ad, as the girls launch their surprise attack. The music’s high tempo and energetic beats mirror the chaotic joy of the water fight, underscoring the idea that Jammie Dodgers aren’t just snacks—they’re a part of life’s mischievous moments.
This choice of music connects with a broad audience, from kids to nostalgic adults who remember The Chemical Brothers’ breakout hits. By featuring a track that is instantly recognizable and packed with energy, Jammie Dodgers appeals to those looking for a bit of light-hearted fun. Just as Block Rockin’ Beats became an anthem for the bold and adventurous, Jammie Dodgers positions itself as a biscuit for those who want to add a little excitement to their day.
The song’s fast-paced rhythm and catchy lyrics make it an ideal match for Jammie Dodgers’ new “Jam Packed With Mischief” campaign, turning an ordinary family backyard into a battleground of fun. Together, the visuals and music create an ad that’s not only engaging but also reflects the brand’s spirit of playful rebellion, showing that Jammie Dodgers are the perfect companion for life’s most enjoyable, mischievous moments.