This John Lewis Christmas ad, titled “Gifting Campaign,” has been released before for their main Christmas ad for 2024. The advert is designed to inspire a sense of thoughtfulness in holiday shopping, encouraging customers to “Give Knowingly” and choose gifts that truly resonate with loved ones. This campaign follows the retailer’s tradition of creating memorable and emotionally engaging holiday ads, showcasing carefully chosen presents for people of all ages and capturing the joy of giving during the holiday season.
In the advert, a mother gives her daughter a pink jumper, narrating its anticipated significance through the years. The voice-over lovingly foresees the jumper’s role in pivotal life moments, illustrating it as more than just an item of clothing. From teenage years to young love, the jumper becomes a symbol of warmth, continuity, and a mother’s love. The narration poignantly expresses, “Knowing you’re not really into pink, but your mum knows it suits you, and that this will become the jumper,” suggesting that while tastes and times may change, the memories attached to cherished items remain.
The music in the John Lewis Pink Jumper Advert
Song: Make You Feel My Love (instrumental cover)
Artist: Brad Kella
Main John Lewis 2024 Christmas Campaign on the Horizon
For those anticipating the flagship John Lewis Christmas advert, fans won’t have to wait long. The main festive campaign is expected to debut around mid-November, promising even more seasonal cheer and perhaps another memorable soundtrack to capture hearts this Christmas.
The campaign is live now, encouraging shoppers to find gifts that embody their personal relationships, with John Lewis as the retailer of choice for high-quality, thoughtful presents.