The 2024 Marks & Spencer (M&S) Christmas advert for its Clothing & Home line captures a family’s festive spirit in a charming winter scene. Titled Christmas Starts Here, the ad follows a storyline where a bored family, faced with a Christmas lacking snow, experiences a magical transformation when a young girl shakes a snow globe. Suddenly, a festive winter atmosphere fills their world, symbolizing the beginning of the holiday season.
The music in the M&S Christmas Advert 2024 – I Believe in Miracles
Song: I Believe in Miracles
Artist: The Jackson Sisters
Album: Jackson Sisters
Released: 1976
The soundtrack, I Believe in Miracles by The Jackson Sisters, amplifies the ad’s joyful tone. This 1976 track by the Detroit-based soul and disco group adds a lively rhythm, enhancing the magical atmosphere of the ad. Notably, The Jackson Sisters—a family soul group unrelated to The Jackson Five—popularized the song, which has since become a classic in soul and disco music circles. The ad highlights their unique, infectious tune while drawing a clear line from the similarly titled You Sexy Thing by Hot Chocolate, another song featuring the phrase “I believe in miracles.”
You can listen to the full song in this YouTube video: