McDonald’s has released a beautifully minimalist advert in 2025 to showcase one of its most iconic morning menu items — the Breakfast Hash Brown. Part of their Breakfast, done properly campaign this simple yet striking ad leans into quiet moments and comforting rituals to resonate with early risers and fans of a slow start.
A voice-over says “normally, i’d say something hear about this… I’d talk a bit about how good it looks”. He goes on to explain that “I don’t need to do any of that.. do I?”
There are no actors, no dialogue, and no distractions — just the hash brown in all its glory, inviting viewers to pause and savour a simple pleasure. This stripped-back visual is designed to reflect the quiet joy of your first bite and the peaceful promise of a new day.
Music in the McDonald’s Hash Brown Advert – 2025
Song: Return to Innocence
Artist: Enigma
Album: The Cross of Changes
Released: 1994
Accompanying the slow, soothing visuals is the atmospheric track “Return to Innocence” by Enigma, a musical project created by producer Michael Cretu.
Blending ambient electronic textures, tribal rhythms, and emotional vocal chants, the song builds a contemplative and almost spiritual mood — the perfect pairing for the ad’s reflective tone. Originally released in 1994, the track became an international hit and is still widely recognized for its calming and nostalgic quality.
It’s a rare moment of quiet in the world of fast food advertising — and a strong emotional hook for those who associate breakfast with comfort, calm, and a little bit of indulgence.
You can hear the full track in the