Pandora’s Christmas 2024 ad campaign, themed “Be Love,” stars singer Chloe Bailey, continuing her role in the brand’s festive advertising. The commercial combines heartfelt visuals with a soulful cover of Your Love Keeps Lifting Me (Higher and Higher) to emphasize joy and connection during the holiday season. The ad captures Pandora’s focus on meaningful gifts that celebrate love and relationships, showcasing jewellery options designed to make the festive season extra special.
Music in the Pandora Christmas Advert 2024
Song: Your Love Keeps Lifting Me (Higher and Higher) [cover]
Singer: To be confirmed
Original Artist: Jackie Wilson
The song in Pandora’s 2024 “Be Love” holiday campaign is a cover of Your Love Keeps Lifting Me (Higher and Higher), originally recorded by Jackie Wilson in 1967. Known for its upbeat soul sound, the original track became a signature hit, celebrating themes of joy and inspiration in relationships. This new cover brings a fresh, modern feel to the classic, aligning with Pandora’s focus on meaningful, heartfelt gift-giving for the festive season.
While the specific artist behind this cover hasn’t been disclosed, it’s common for brands to commission exclusive versions of classic songs to capture the right mood and connect emotionally with viewers. The cover’s tone complements Pandora’s festive message, reflecting the warmth and enduring sentiment of the original.