Renault takes us on another nostalgic journey in their latest 2024 advert, this time showcasing the all-electric Renault 4 E-Tech. With a nod to the iconic Renault 4 of decades past, the advert cleverly blends classic design inspiration with modern, eco-friendly technology, creating a narrative that celebrates both the car’s heritage and its futuristic innovations.
The commercial highlights the Renault 4 E-Tech’s key features, including a spacious 420-litre boot capacity, perfect for those who need practicality with style. It also showcases the car’s unique “plein sud” canvas roof, providing a sunroof-like experience that invites a sense of freedom and adventure. The inclusion of the openR link system, which has Google built-in, emphasizes Renault’s dedication to staying at the cutting edge of automotive technology, while the folding front passenger backrest adds an element of versatility for passengers and cargo alike.
Renault proudly states that the 4 E-Tech is “inspired by its legendary predecessor” and that it is “reinvented, with the same spirit of liberté,” celebrating the vehicle’s roots in French culture while embracing a 100% electric future. The return of the Renault 4 in an eco-friendly form reflects the brand’s commitment to sustainability, while still offering drivers the freedom and joy that the original model provided.
The music in the Renault 4 E-Tech Advert
Song: Je reviens te chercher
Artist: Gilbert Bécaud
Released: 1967
The soundtrack for this Renault 4 E-Tech advert is a remastered version of Je reviens te chercher, a song recorded by French singer and composer Gilbert Bécaud. First released in 1967, the song has become a classic in French popular music, known for its emotive and passionate lyrics, which translate to “I’ll come back for you” or “I’ll come back to get you.” The use of this song is particularly poignant, symbolizing the return of the Renault 4, not just as a car, but as a beloved symbol of freedom and innovation in French automotive history.
Bécaud, often referred to as “Monsieur 100,000 Volts” for his energetic stage presence, was a major figure in French chanson music, and Je reviens te chercher remains one of his most beloved works. The song’s elegant, nostalgic feel perfectly complements the advert’s themes of heritage, reinvention, and the continuation of a legacy, making it a fitting choice to accompany the visual story of the Renault 4 E-Tech’s rebirth.
By pairing Bécaud’s classic tune with the sleek, modern design of the 4 E-Tech, Renault not only appeals to older generations who remember the original Renault 4 but also introduces a new audience to the charm of French automotive history. The ad brilliantly juxtaposes the past with the present, using music to evoke a sense of continuity and timelessness.
A Blend of Nostalgia and Innovation
The Renault 4 E-Tech campaign captures a balance between nostalgia and cutting-edge innovation, using the timeless beauty of Je reviens te chercher to underline the emotional connection many drivers feel towards the Renault 4. It celebrates the brand’s ability to preserve the spirit of liberté that made the original Renault 4 a symbol of freedom, while reimagining it for a new, eco-conscious generation.
As Renault steps confidently into the future with this all-electric model, the advert reminds us that true innovation never forgets its roots. With its remastered soundtrack and sleek visuals, the campaign embodies the best of both worlds: honoring the past while driving towards a more sustainable, electric future.
You can listen to the complete 2004 remastered track in this YouTube video: