In Scottish Power’s latest advert, a little green bumper car takes viewers on a whimsical journey, symbolizing the company’s commitment to clean, green energy. This delightful commercial promotes Scottish Power’s renewable energy initiatives, demonstrating how the company is “not standing still” but continuously advancing toward a sustainable future. The voiceover reassures viewers that “from the 100% green electricity we make, to the communities we support, all our energy goes towards building a better future.” The ad closes with the company’s tagline, “A better future, quicker,” underscoring their dedication to fast-tracking the transition to green energy.
The music selection in this Scottish Power advert plays a key role in capturing the spirit of progress and optimism.
The music in the Scottish Power Advert
Song: Livin’ Thing
Artist: ELO
Album: A New World Record
Released: 1976
The music featured in this 2024 Scottish Power advert is Livin’ Thing, a classic track by the British pop-rock band Electric Light Orchestra (ELO). Released in 1976, this song was part of ELO’s sixth studio album, A New World Record, which became a major hit and cemented the band’s reputation for creating innovative, symphonic rock music. With its infectious melody, sweeping strings, and upbeat tempo, Livin’ Thing quickly climbed to number 4 on the UK Singles Chart and became one of ELO’s signature songs.
In the advert, Livin’ Thing adds a sense of excitement and energy, mirroring the bumper car’s lively adventure and Scottish Power’s forward-thinking vision. Lyrics like “Sailin’ away on the crest of a wave, it’s like magic,” and “You took me, oh, higher and higher, baby. It’s a livin’ thing,” echo Scottish Power’s message of progress and innovation, as they work to harness renewable resources and build a greener future. The song’s vibrant rhythm and uplifting lyrics enhance the ad’s narrative, celebrating the joy of moving towards sustainability with enthusiasm and momentum.
By pairing ELO’s Livin’ Thing with the imagery of a small bumper car on a big adventure, Scottish Power effectively communicates that their clean energy mission is more than just business—it’s a lively, positive movement toward a better tomorrow. The choice of this beloved track invites viewers to connect emotionally with the brand’s green energy initiatives, making sustainability seem not only essential but also inspiring and within reach.
You can listen to the song in this official music video: