Actor Idris Elba stars in and lends his voice to the latest Sky Broadband advert, urging viewers to “Escape To Full Fibre” with Sky’s high-speed internet service. In the 2024 commercial, a man is seen gaming at home when his connection suddenly starts buffering, leaving him frustrated. Just then, he notices an ejector seat handle labeled “Escape To Full Fibre,” inviting him to a better, faster internet experience. The ad cleverly highlights how Sky Broadband’s Full Fibre service provides the speed and reliability users need, making slow connections a thing of the past.
The music featured in the advert adds a rebellious edge to the message of breaking free from slow internet.
The music in the Sky Broadband Advert
Song: You Don’t Own Me
Artist: Lesley Gore
Album: Lesley Gore Sings of Mixed-Up Hearts
Released: 1963
The song featured in the Sky Broadband advert is You Don’t Own Me, an iconic track by American singer Lesley Gore. Released in 1963 on her second album, Lesley Gore Sings of Mixed-Up Hearts, this song became a defining anthem of independence, resonating with generations of listeners. With its bold lyrics, “And don’t tell me what to do. Don’t tell me what to say,” the song reached number 2 on the US Billboard Hot 100 and has maintained its popularity over the decades, often reappearing in movies and commercials to underscore themes of freedom and autonomy.
In the Sky Broadband advert, You Don’t Own Me emphasizes the message of liberation from slow, frustrating internet connections. The track’s defiant lyrics and Gore’s powerful delivery mirror the man’s desire to escape the limitations of his current connection, reinforcing the ad’s theme of empowerment through technology. The choice of this song is particularly apt, as it captures the spirit of Sky’s Full Fibre service—giving users the freedom to stream, game, and browse without interruption.
This song choice also ties into contemporary pop culture, as You Don’t Own Me has been covered by various artists over the years, most recently by Dusty Springfield for the 2024 ITV trailer for Big Brother.