Stannah, the well-known stairlift and homelift company, has launched its latest 2024 TV advert, inviting viewers to “Enjoy the life upstairs.” While Stannah is perhaps best known for its stairlifts, this campaign shifts focus to their innovative Homelifts, which provide a convenient solution for those with mobility issues to access multiple levels of their home with ease. By offering an alternative to the traditional staircase, Stannah aims to help users maintain independence and enjoy every part of their home without limitations.
The music selection in the advert brings a warm, uplifting tone that complements the ad’s focus on freedom and accessibility.
The music in the Stannah Advert
Song: Up On The Roof (cover)
Original Artist: The Drifters
Released: 1962
Songwriters: Gerry Goffin and Carole King
The soundtrack for this Stannah advert is a cover of Up On The Roof, a classic song originally recorded by the American R&B group, The Drifters. First released in 1962, the song was written by the legendary songwriting duo Gerry Goffin and Carole King. With its soulful melody and heartfelt lyrics, Up On The Roof became an enduring hit, and has since been covered by numerous artists, including James Taylor and Carole King herself, who brought new interpretations to the song’s theme of escape and serenity.
In this Stannah advert, the cover version of Up On The Roof, sung by a female vocalist, adds a touch of nostalgia and warmth, perfectly underscoring the brand’s message of independence and comfort in one’s own home. The lyrics, which speak of finding a place of peace “up on the roof,” resonate with the idea of a Homelift providing easy access to the upstairs areas of a house, turning what may have once felt like an unreachable space into a welcoming, accessible part of everyday life.
While the singer of this particular cover has not yet been identified, her soothing voice brings a fresh, contemporary feel to the song, making it feel both classic and relevant. By choosing this timeless tune, Stannah connects with viewers on an emotional level, reinforcing the idea that their Homelifts offer not just practical mobility solutions but also enhance quality of life, allowing users to enjoy every corner of their home with greater ease and peace of mind.
Original track by the Drifters: