The 2025 Vitality Life Insurance advert brings back Stanley the dog, who this time is enjoying a ride in the back of a pink convertible Cadillac. As he takes in the scenery, he reminds us, “Life’s pretty good. So why wouldn’t you want it to last a bit longer?”
The charming Dachshund then delivers the key message: “With Vitality life insurance, it could last up to 5 years longer.” Encouraging viewers to embrace a more active lifestyle, he adds, “Get more active, get more life. Yep, you heard me.”
The music in the Vitality Life Insurance Advert
Song: Here Comes The Hotstepper
Artist: Ini Kamoze
Released: 1994
The track featured in this Vitality Life Insurance advert is “Here Comes The Hotstepper” by Ini Kamoze, a Jamaican dancehall, hip-hop, and reggae artist. This song became a major hit upon its release, topping the US Billboard Hot 100 and reaching number 4 on the UK Singles Chart.
If the song sounds familiar, it’s because it was also featured in a Lucozade advert in recent years. The track’s signature “Nah na na na nah” hook is sampled from Cannibal & the Headhunters’ cover of Chris Kenner’s 1962 classic, Land of 1000 Dances.