See details of the new Apple iPhone 12 advert here
With details of the Apple iPhone 12 being officially revealed on 13 October, 2020 it’s a good time to have a look at the music and artists that the tech giant has discovered over the years. Apple have introduced us to a vast amount of music that we have now come to love thanks to their TV commercials. As always, speculation is rising as to which artists and songs will feature in Apple’s iPhone 12 advert campaigns in 2020.
If you are in any doubt about Apple’s choice of music in their adverts, here’s a taster of some of their commercials and the music used through the years. Many of the songs used became hits soon after the ads aired on TV.
Apple adverts of the past:
Viewers may remember in the early 2000’s, Apple adopted some very colourful TV advertising for their Apple iPod commercials . They featured a silhouetted dancer holding the device while wearing earphones. The adverts became iconic and featured artists such as Daft Punk, Gorillaz and U2, one of the most successful bands of that decade.
Music: Jerk It out | Artist: Caesers
More info Here.
Music: Technologic | Artist: Daft Punk
More info Here
Track: Vertigo | Artist: U2
Music: Feel Good Inc | Artist: Gorillaz
iPhone adverts of the past:
Equally, Apple’s iPhone adverts have featured some ‘bangers’. Notably, some of the artists have been not quite so well known in recent years. Here’s a few more recent advertising campaigns that have featured songs that have gone on to become quite popular as a result.
iPhone 6S – Track: Sally The Shape | Artist: Beans & Fatback
Music: I Will Follow YOU | Artist: Toulouse
More info Here.
The MacBook Air ad featured a song that quickly became popular…
Music: Trampoline | Artist: SHAED
More info Here.
iPhone X ads
We enjoyed a barrage of beautifully soundtracked commercials for the iPhone X as listed below…
Meet iPhone X – Music: Best Friend | Artist: Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno
iPhone X Opens In The Dark – Music: Off The Radar | Artist: Noga Erez
iPhone X Knows When You Change – Music: Attitude | Artist: Leikeli47
iPhone X Introducing FaceID – Music: Turning Heads| Artist: NVDES
iPhone X Animoji Yourself – Music: All Night| Artist: Big Boi
iPhone X – A New Light – Music: D.Y.T. (Do Your Thing)| Artist: NVDES & REMMI
Apple iPhone X – Unlock – Music: Bang Bang (RD Burman Cover)| Artist: Pete Cannon
Apple iPhone X – Fly Market – Music Track: Back Pocket Music Artist: Vulfpeck
iPhone XR Battery Life – Up Late – Music: Stay Awake | Artist : Julie Andrews
Apple Launch Event 2020
We had thought the iPhone 12 may have got a mention on September 15, which is when Apple hosted its annual launch event. Unlike last year’s event revealing the iPhone 11 that was held in a packed Steve Jobs Theatre, Silicone Valley, this year’s was an online-only event. Details on the iPhone 12, Pro and Pro Max were instead revealed on an online event on 13 October 2020.